1. What is CPM (Cost Per Mille)?
CPM stands for Cost Per Mille ('mille' being Latin for thousand). It represents the dollar amount advertisers pay for every 1,000 ad impressions served on your videos.
CPM is an advertiser-centric metric. High CPM indicates advertisers consider your audience highly valuable for purchasing products or services.
2. What is RPM (Revenue Per Mille)?
RPM stands for Revenue Per Mille. It is a creator-centric metric showing your total net revenue (including ads, memberships, and Super Thanks) per 1,000 total video views.
Formula: RPM = (Total Earnings / Total Views) × 1,000.
Because RPM factors in views where no ads were shown, your RPM is always lower than your CPM.
3. How to Increase Your Channel RPM
Enable Mid-Roll Ads: Ensure videos are at least 8 minutes long and place natural mid-roll ad breaks.
Target Higher Value Topics: Produce content that addresses high-intent audience topics (tutorials, software reviews, financial planning).
Improve Retention: Longer average view duration means viewers stay long enough to encounter mid-roll ad placements.